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Certified Sales and Marketing Consultant (CSMC)

Course Description:

The Certified Sales and Marketing Consultant (CSMC)® Certification is a mark of professionalism that shows your commitment to excellence to both colleagues and customers, enhancing your market value. Even with a small marketing budget, you can still achieve your business goals by using creative and cost-effective strategies. This workshop teaches you how to maximize exposure while minimizing costs. The first module of the CSMC® focuses on these strategies. TheCSMC® also covers the importance of body language in building trusting relationships. Understanding and interpreting body language signals is crucial in sales and other aspects of life. The certification equips you with this essential skill. Having CSMC® certification indicates your dedication to self-improvement and leadership in sales and marketing. It sets you apart as a top professional in the field. Who should consider taking the Certified Sales and Marketing Consultant Exam and Why? - Corporate Members (S

$ 800.00 $ 500.00
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Certification Overview

The Certified Sales and Marketing Consultant (CSMC)® Certification is a mark of professionalism that shows your commitment to excellence to both colleagues and customers, enhancing your market value. Even with a small marketing budget, you can still achieve your business goals by using creative and cost-effective strategies. This workshop teaches you how to maximize exposure while minimizing costs. The first module of the CSMC® focuses on these strategies. The CSMC® also covers the importance of body language in building trusting relationships. Understanding and interpreting body language signals is crucial in sales and other aspects of life. The certification equips you with this essential skill. Having CSMC® certification indicates your dedication to self-improvement and leadership in sales and marketing. It sets you apart as a top professional in the field. Who should consider taking the Certified Sales and Marketing Consultant Exam and Why? - Corporate Members (Sales Managers, Marketing Managers, Executives): - Enhance resume for promotion or job transfer - Validate knowledge in sales and marketing - Group study for networking opportunities - Small Business Owners and Managers: - Affordable education option - Validate knowledge in sales and marketing - Group study for networking opportunities - Consultants: - Enhance bio or brochure for attracting business - Validate knowledge in sales and marketing - Affordable education option - Group study for networking opportunities - Service Providers: - Networking opportunities through group study - Enhance resume for promotion or job transfer - Validate knowledge in sales and marketing - Affordable education option - Sales Representatives, Account Managers, Business Development, Distributor Representatives: - Validate knowledge in sales for competitive advantage - Enhance professionalism and resume - Group study for network

E-Course Duration: 30 to 35 Hours

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Exam Information

  • The exam has 80 multiple-choice questions. To pass, you need to answer at least 56 of them correctly, which is 70%.

  • Tests are done online and supervised, using a webcam and a good internet connection. You can take the tests wherever and whenever you want.

  • The exam lasts for 1 hour, which is the same as 60 minutes.

  • During the exam conducted through ProctorU, you can't use any outside sources of information. They'll give you more details about what identification you need.

  • If someone doesn't pass the exam on their second try, they have to wait at least fourteen days before trying again for the third time or any time after that. You can take the exam as many times as you need.

  • The Certified Sales and Marketing Consultant (CSMC)® certification lasts forever.

  • CSMC® is a trademark owned by GIPMC.

  • Passing the CSMC® exam will also give candidates 60 learning hours and 7 credits toward an MBA in Sales and Marketing from Charisma University.

  • Note: The Certified Sales and Marketing Consultant (CSMC)® Certification requires completing a mandatory E-Course. Once the candidate finishes the E-Course, they will receive a GIPMC Learner ID.
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Course Outline

Module 1 – Marketing and Sales

    • Defining Marketing
    • Recognizing Trends
    • Market Research
    • Strategies for Success
    • Mission Statements
    • Brochures
    • Trade Shows
    • Developing a Marketing Plan
    • Increasing Business
    • Saying No to New Business
    • Advertising
    • Networking

Module 2 – Body Language

    • Body language
    • Give me some space!
    • What’s your face saying?
    • What’s your body saying?
    • Mirroring and leading
    • Monitoring your posture
    • Dressing up
    • Shaking hands
    • Role plays and interactive activities

Module 3 – Dynamite Sales Presentations

    • Getting down to business
    • Writing your proposal
    • Getting thoughts on paper
    • Proposal formats
    • Expert editing tips
    • The handshake
    • Getting ready for your presentation
    • Elements of a successful presentation
    • Dressing appropriately
    • Presentations

Module 4 – Building Relationships for Success in Sales

    • Focusing on your customer
    • What influences people in forming relationships?
    • Disclosure
    • How to win friends and influence people
    • Communication skills for relationship selling
    • Non-verbal messages
    • Managing the mingling
    • The handshake
    • Small talk and networking

Module 5 – Marketing with Social Media

    • What is social media?
    • Understanding the marketing mix
    • Developing a social media plan
    • Building your social media team
    • Using social media to build internal communities
    • Analyzing your impact with metrics
    • Keeping on top of the trends
    • Damage control
    • Using Facebook, LinkedIn, and Twitter
    • Building a blog or vlog (including using YouTube)
    • Using specialty sites (e.g. Pinterest and Yammer)
    • Using social media management tools
    • Launching your plan

Module 6 – Basic Internet Marketing

    • Defining Internet marketing
    • Creating an Internet marketing plan
    • Extending your influence
    • E-mail marketing
    • Search engine optimization (SEO)
    • Advertising online

     

Module 7 – Telemarketing

    • Verbal communication
    • To serve and delight
    • Exceptional things about telephone sales
    • Building trust
    • Negotiation primer
    • Communication essentials
    • Developing your script
    • Pre-call planning
    • Phone tag and call backs
    • Following up and closing the sale

Module 8 – Branding

    • Defining branding
    • Creating a mission and vision
    • Positioning your brand and developing your style
    • Developing a brand name and slogan
    • Creating a visual identity
    • Living your brand and connecting with customers
    • Launching your brand
    • Taking your brand’s pulse
    • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
    • Interpreting evaluation results

Target Audience

  • Corporate Members (Sales Managers, Marketing Managers, Executives)
  • Small Business Owners and Managers
  • Consultants
  • Service Providers
  • Sales Representatives, Account Managers, Business Development, Distributor Representatives
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